Wednesday, April 6, 2011

The Times They Are A'Changin'....

Greetings, Sojourners ~
These last few months have been very challenging, all over the world: the people of the world are realigning themselves socio-politically and socio-economically in the North Africa and the Middle East; the Earth is realigning itself in the form of geotechtonic eruptions in New Zealand, Japan, Hawaii and Arkansas; flooding along the East Coast and in the Midwestern United States the cost of gas is now over $4.00. I truly believe that we are in the midst of a transformational phase in our life, world and affairs. As some things change, others will remain the same - at least on the surface. As some things change, oppurtunities will increase for those of us in the travel and related industies smart enough to be paying attention.

However, as a travel professional this provides an opportunity to capitalize on yet another niche in the travel industry: Promote StayCations versus Vacations. A staycation refers a period of time in which an individual or family stays and relaxes at home, or vacations in their own country, possibly taking day trips to area attractions (Wikipedia). With travel advisories and artificially inflated air fares and the cost of gas preventing families from taking trips a StayCation might just be the answer.